Are you wondering if Pinterest is really necessary for eCommerce businesses? You’ve already invested time in a Facebook and Instagram page (hopefully). So why add Pinterest? Let’s look at some statistics:
200 million monthly users
93% of pinners use the platform to plan purchases
66% of users are female, based in the U.S and aged between 25-54
61% of pinners made a purchase, after seeing a business promoted pin on their feed
40% of users have an annual income of $100K+
3.8x more sales than any other social media platform
Now that you’re convinced, let’s get into the basics of Pinterest and how it can drive more traffic, brand awareness and conversions to your online store.
Basics of Pinterest
Pinterest is often seen as a search engine for people looking to make purchases or in need of inspiration within a specific niche. It is a highly visual platform, similar to Instagram. However, each pin can have a URL that links back to its source. This is not only resourceful for products, but apps, blogs, recipes and much more. With 3.8x more purchases made through Pinterest than any other social media platform, if you’re not utilizing it – you’re missing out! Should you have any issues setting up your business page, just google ‘how to set up Pinterest’ and you’ll find many step-by-step guides. Below you’ll find some classic Pinterest lingo:
Pins: an image or a video you save to a board, it will have a URL link back to its source.
Boards: arrange related pins in a board to keep organized. Pinners can follow your entire account or just a specific board.
Home: this feed includes all the saved pins by people you follow. It will also consist of Pinterest inspired pins relating to your boards, pins and content.
Explore: this feed is similar to Instagram’s explore tab, it includes trending topics and popular pins.
Following: here you can see the latest pins from the accounts you follow. Be sure to be engaged and follow related account, however never follow direct competitors!
Browser button: this is a button you should download and add to your browser. It allows you to save and pin images from any website, including yours!
Tips & Tricks for Mastering Pinterest
Now that you’re in-tune with the Pinterest lingo, you’ve set up your business account and confirmed your website. Let’s get into the nine tips & tricks you absolutely need to master your page:
Ensure you’ve enabled the save button on your website, it will take a little work to get this up and running. However, this allows someone who views any page of your website to pin whatever they like. This will surely aid your brand awareness journey and increase sales.
Add rich pins to promote your products, blog articles, app or recipes. This allows your pins to consist of more information.
Add buyable pins to drive more conversions. This adds a ‘buy’ button to your pins and allows customers to shop without ever leaving Pinterest. This ease of ordering has seen a 140% rise in sales since its launch. See the screenshot below:
Only upload high-quality images, in portrait mode. 80% of users use the Pinterest app on mobile, if your images are in portrait mode they will fill the users screen fully.
Follow your brands aesthetics, your social media profiles are branches of your website. Follow a similar color theme, font styles and overall design. Make some creative board covers, this will make your page look even more professional. You want to guarantee that users know instantly that this page belongs to your brand.
Create a group board and invite your followers to pin there, everyone loves being included. Brainstorm some ideas that are related to your brand, you may have an online store that sells vegan products. In this case, you can create a board for delicious vegan recipes and allow your followers to share all their knowledge and experience.
Don’t neglect your captions, as stated at the beginning of this blog, Pinterest is used as a search engine. Make sure you add a descriptive caption and include the keywords your users will search for. See the screenshots below:
Analyze your Pinterest analytics, knowing your audience is one of the most important factors for any business to consider. It will allow you to adjust your approach, split test pins and give your followers exactly what they want and like. Knowledge is power!
Invest in promoted pins, remember the statistics at the beginning of this blog? 61% of pinners made a purchase after seeing a business promoted pin on their feed. Especially if you find that your profile is not growing as you’d hope. Give your page a nudge in the right direction, promote a best-selling product or a popular blog post. In return, you’ll gain brand awareness, drive traffic and conversions.
- Add the save button to your website
- Apply for rich pins
- Apply for buyable pins
- Upload high-quality images, in portrait mode
- Make creative board covers and stick to your brand’s theme
- Create a group board, allow your followers to be involved
- Write descriptive captions, including relevant and searchable keywords
- Keep up-to-date with your analytics
- Promote rich pins or best-selling products and blogs
Want Expert Pinterest Help?
Lucky you, Mapiac has you covered. With two Pinterest services, ‘Pinterest Growth’ and ‘Content Management’, your account will go viral much faster! Want to talk to a social media expert before committing? We understand, sign up for a FREE profile review today and a member of the team will get in touch with you for a short call. You can ask any questions and receive some more useful tips & tricks to optimize your account and ensure traffic and conversions come flooding in.